I do think the term classic can apply to this 1999 game changer. I am not going to concentrate about how little the film cost and how much it made as I don't think that's a helpful or useful gauge of a film and more one for the marketeers. However, I do think the viral underground promotion of The Blair Witch did help its cause. Premiering at Cannes, this took the festival by storm and word of mouth quickly accelerated this films demand in the States. With the positive reviews came rumours of truth behind the legend and in the manner of Who Shot Liberty Valance, 'when the legend becomes fact, print the legend'. Daniel Myrick and Eduardo Sanchez certainly capitalised on the films feedback even more so than they had planned. Or at least refusing to bow down to speculation and let speculation take care of itself, very much like the film.
The film opens with the entire premise stated before the filming begins that,
'In October of 1994 three students filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary...A year later their footage was found'.
Before we begin, we know they disappeared and that everything is from their point of view. Already the narration is conflicted and certainly one sided, there is little reliability and to what extent can we trust this anonymous caption. The film is in fact a documentary of the Blair Witch documentary. Reality is very far removed yet as soon as the film makers get into the forest, we are almost transfixed to the camera holder, seeing what they are seeing and forgetting that we are watching a film and more so, feel that we are part of it. The supposed lack of editing and chaos is unsettling and makes the film seem more genuine and more realistic. The lack of fanfare and gloss only adds to the intrigue and you hope and wait for something incredulous to reassure you this is a film. Though deep down we know it is a film, we are really enjoy pretending it isn't.
I enjoyed the Blair Witch Project as it let the audience do the hard work and abruptly ended with much ambiguity and horror. It is genuinely hard to be scared in horror movies but easy to be shocked. But the bigger the shock, the better the next shock has to be and a sharp shock is short lived. Films like The Shining, Don't Look Now and The Wicker Man let the audience scare themselves far more than a big reveal of a giant shark or a witch could ever. The unresolved nature of the film and ambiguity of the film makes the characters slow unravelling and realistic interpretations and arguments more genuine and therefore allows the audience to believe more rather than disbelieve. This film however, does need a good appropriate setting to enjoy the film and really get involved in the cathartic experience. The good news is that this will still be scary the next few times round so there is still time.
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